Hello Reader Sometimes, the best way to learn something – anything – is to do it all wrong first, on purpose. It’s a bit like a vaccine: having absorbed the wrongness, we become stronger. To show what I mean, I’ve taken some fairly recent nonfiction books that have been hugely successful, and attempted to write bad pitches for them. To be perfectly clear, I invented these bad pitches myself – they’re nothing to do with the real authors of these real bestsellers. Don’t worry if you haven’t...